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Gently, easily - get those site sign-ups

By Cheryl on Jun 17, 2008 in Business Tips/Advice

You’ve got an online product, a new book, a service (or you are a web developer with a client need): why aren’t people signing up?

A great article, in five easily-consumed bites, answers the question with:

#1 value proposition

#2 investment breakdown

#3 call to action

(And the “call to action” might be a bit different than you think.) Do you think the author has provided the right and key elements to generate a response?

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  1. DJ | Jun 17, 2008 | Reply

    The part I really like in part one is this: get to the point. gee, succinct or what?

    “Tell ’em what you do

    The solution? An elevator pitch. For a really short elevator ride. Perhaps in a building with only two floors.

    To quickly explain to a user what your application is about, there’s no better way then to … well, say it. With words.

    Of course, like most things, there’s a catch.

    You can’t just toss up a paragraph-long Welcome message and call it a day, because few people read messaging that starts with the word “Welcome”. Instead, you need something short, catchy, and noticeable. You need a simple value proposition.

    First, you need to carefully construct a short, concise statement to describe the application. Then you need to stick in in a place where everyone can see it.”

    Far too many web designers have come into the business from a non-marketing or non-sales oriented background. And they have NO idea how to market or even what an “elevator pitch” is all about. Once they get that part down, the world will be waiting for them.

    DJ

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